Joy Toy
Joy Toy is a toy and gift manufacturer from Natz-Schabs in South Tyrol, founded in 1989. The company specialises in licensed products and has worked with the major licensors for more than three decades – from Sanrio, Peppa Pig and Gabby's Dollhouse to Monster High and Barbie. The range spans plush figures, advent calendars and jewellery sets as well as ceramics and fan merchandise, complemented by its own plush lines such as Yummies and Yummie Cats. Joy Toy supplies retailers in Switzerland, Germany, Austria and Italy.
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