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Black jester's hood, pink skull on the forehead, a cheeky grin and the little devil's tail at the back: Kuromi is My Melody's rebellious rival and has long been a star of the Sanrio family. Here she comes as a 24 centimetre plush figure delivered in a cardboard gift bag with a handle – unpack, give away or put straight on the shelf.

Kuromi sits upright, the hood with its long tips is made of smooth black plush, body and face of white. The pink skull is embroidered, as are the eyes with their curved lashes and the grin. Around her neck she wears her black ruff with pink dots, on her foot sits the embroidered gold Sanrio authenticity label. From behind you see the little black tail with its arrow tip, from the side the profile with the hood reaching down over her back. At 24 centimetres she is exactly the size that fits into an arm and still on any shelf.

According to the manufacturer, the Eco Plush line is made from recycled PET bottles. The material feels no different from conventional plush – soft, dense, cuddly – but uses raw material that would otherwise end up as waste. The figure weighs around 100 grams and is light enough to go into a school bag or to bed.

Kuromi comes in a brown cardboard bag with a cord handle showing Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Badtz-Maru and Kuromi herself. The bag is sturdy enough to be used again and again – for giving, for storing or simply because it looks nice. When unpacked, Kuromi peeks out of the top, which gives the present away before it is opened and still makes people smile. No wrapping paper needed, a ribbon on the handle is enough.

Kuromi appeared in 2005 as My Melody's antagonist and has since developed into a character in her own right: cheeky, a little rebellious, with a weakness for black and pink – and softer underneath than she would admit. Exactly this mix makes her popular with teenagers and adults who find Hello Kitty too well-behaved. In the Sanrio character rankings of recent years she regularly finished near the top.

For Sanrio fans of all ages who prefer Kuromi to Hello Kitty, for teenagers decorating their rooms, and for anyone looking for a plush toy with character. As a present she works for birthdays, Christmas or as a pick-me-up in between. Anyone who already owns Kuromi accessories – mug, cosmetic bag, stationery – gets the centrepiece of the collection with the plush figure.

  • Dab stains with a damp cloth and a little mild detergent
  • If needed, wash in a laundry bag on a gentle cycle, then air dry
  • Not in the tumble dryer – the embroidered details and the hood will thank you
  • Fluff up the plush with a soft brush after drying

How big is Kuromi? Around 24 centimetres seated.

Is this an official Sanrio product? Yes, the figure is produced under Sanrio licence; the embroidered authenticity label sits on the foot.

What is the plush made of? According to the manufacturer, recycled PET bottles.

Is the bag included? Yes, the cardboard gift bag with handle is part of the delivery.

What age is it for? The manufacturer's age recommendation is on the label.

Are there other figures in the series? The Eco Plush line also includes Hello Kitty, Cinnamoroll and Kero Keroppi in 24 centimetres.

  • Kuromi plush figure, approx. 24 cm
  • Embroidered details: skull, eyes, grin, Sanrio label
  • Plush made from recycled PET bottles according to the manufacturer
  • Delivered in a «Hello Kitty and Friends» cardboard gift bag with handle
  • Weight approx. 100 g
  • Officially licensed Sanrio product
Joy Toy

Joy Toy is a toy and gift manufacturer from Natz-Schabs in South Tyrol, founded in 1989. The company specialises in licensed products and has worked with the major licensors for more than three decades – from Sanrio, Peppa Pig and Gabby's Dollhouse to Monster High and Barbie. The range spans plush figures, advent calendars and jewellery sets as well as ceramics and fan merchandise, complemented by its own plush lines such as Yummies and Yummie Cats. Joy Toy supplies retailers in Switzerland, Germany, Austria and Italy.

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