What sparks us.

Between 2016 and 2020, the cactus was everywhere: on cushions, mugs, socks and Instagram. The story of a trend between urban jungle, plant-parent culture and desert romance — and what's still alive in our warehouse.

When the heat shimmers over the asphalt, only one thing helps: something cold, something sweet, ideally homemade. A journey through the coldest joy of summer — with Swiss word history, an ancient sweet-tooth trick and the physics behind it.

For Hello Kitty's 50th birthday, kawaii is making a huge comeback. The story of an aesthetic between Harajuku, Sanriocore and pastel maximalism — and what's still alive in our range, from Pusheen to Hello Kitty.

Lucerne breaks up on 4 July, Zurich not until the 13th: why Switzerland's summer holidays start in waves — plus the surprising history behind it and relaxed tips for the first day off.

In late 2022, a laid-back giant rodent from South America took over the internet: the capybara became the mascot of chill. The story of a trend between a Japanese hot spring, the 'OK I Pull Up' meme and anti-stress culture.

From Montreux to Nyon: why tiny Switzerland turns into one of Europe's densest festival lands each summer — plus tips for the perfect open-air.

In 2024, sausage dogs were suddenly everywhere: the dachshund went from old-fashioned grandma's companion to the coolest animal online. A trend between 600 years of hunting-dog history, an Olympic mascot and TikTok.

Around 16 hours of daylight, fires on the mountains and dancing Swedes: the summer solstice is far more than a date on the calendar.

In 2021 the axolotl swam into millions of children's rooms via Minecraft — and became world-famous just as it was almost vanishing in the wild. The story of a trend between game hype, real science and conservation.