Well over 30'000 unicorns, around 170 products, fourteen years of sales history: no trend ever shaped our range like this one. A hype reconstructed — from a cat horn in 2012 to the ramen bowl still in the warehouse.
What sparks us.
Stories, gadgets & good reasons from Lucerne.
The 2026 alpine summer was one of the driest on record. Many herds came down weeks early, several descent festivals were cancelled. What that means for alpine cheese, milk quality and the winter ahead - and why the tradition endures.
Barrel-organ music, the smell of roasted almonds and fairy lights at dusk: the Chilbi is as much a part of the Swiss late summer as the föhn wind is to the mountains. We look behind the scenes of a tradition that's older than you'd think.
11/08/2026
Flamingo: How an Inflatable Bird Invented the Instagram Summer — and Why Not a Single Float Is Left
Between 2016 and 2019 the flamingo stood in every pool and on every second party table. The story of a trend built on rubber, Millennial Pink and Instagram — and why the pool floats were the first to go.
New lunch box, freshly sharpened pencils, and a backpack that still smells brand new: across Switzerland, the new school year is starting these weeks – and in every canton, at a slightly different time.
Every August the Perseids turn the Swiss night sky into a sea of shooting stars. Where they come from, why we make a wish — and where you can see them best.
Between 2016 and 2019 the sloth hung from every keyring. The story of a trend between a Disney civil servant, the burnout debate and carnival — and why the costume was the first thing to die.
Record-low water levels, record water temperatures: what Switzerland's 2026 water shortage means for swimming the Aare and Rhine – and how to get in safely and considerately.
Why the 1st of August has only been a day off since 1994, what mountain bonfires have to do with ancient warning fires – and where to check whether a fire ban applies in your region.