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This Pippi Longstocking key ring is a small metal charm showing the girl with the plaits and the freckles. It comes from Nordicbuddies and is officially licensed by The Astrid Lindgren Company. At 4 to 6 cm it stays compact enough to ride along on a normal keychain, yet large enough for the motif to be recognised at a glance.

Pippi is the most rebellious, strongest and best loved heroine of Swedish children's literature, and that is what makes this charm more than a piece of metal on your keys. It is a quiet nod to a character many people have known since childhood. The sturdy key ring is included, so you can thread your keys on straight away. The charm is made in China.

The charm is made of 100 per cent metal. That gives it a noticeable weight in the hand without making the keychain heavy: it comes in at around 20 g. The Pippi motif is cleanly worked out, with clear outlines.

  • Material: 100 per cent metal
  • Motif: Pippi Longstocking (Astrid Lindgren)
  • Charm size: 4 to 6 cm
  • Weight: around 20 g
  • Sturdy key ring included
  • Officially licensed by The Astrid Lindgren Company
  • Made in China
  • Packed dimensions: 12 x 8 x 1 cm

Nordicbuddies is an official licensee of The Astrid Lindgren Company. The motif shows Pippi the way readers know her from the books, not as a generic drawing of a girl with red hair. Anyone who knows the stories spots her immediately.

For collectors of Astrid Lindgren items that difference matters. The key ring is a small, affordable piece from a licensed range and sits well alongside other items around the Swedish children's book classics.

The charm fits house keys, car keys, a school bag, a backpack or a wallet. Adult fans carry it on the keychain, while for children of school age it is a popular school bag charm. It is not intended for toddlers.

As a gift it works whenever something small and personal is called for: for a birthday, as a little something to bring along, tucked into a card or used as a filler in an advent calendar. Parents, grandparents and young readers all respond to it, because the character spans generations.

Pair the charm with a Pippi book and the small token turns into a complete gift with a theme running through it. For a secret santa present or a swap between classmates it also stands on its own.

Thread your keys so that the charm sits on the outside. That way you find the bunch faster in a bag and the motif stays visible. When needed, wipe the charm with a damp cloth.

How big is the key ring? The charm measures 4 to 6 cm, so it fits a normal keychain without taking over.

What is the charm made of? It is made of 100 per cent metal and weighs around 20 g. It is made in China.

Is the product officially licensed? Yes. Nordicbuddies is an official licensee of The Astrid Lindgren Company.

Is it suitable for children? It is a popular school bag charm for children of school age. It is not intended for toddlers.

How do I clean the charm? Wipe it with a damp cloth when needed.

Nordicbuddies

Nordicbuddies is a Finnish licensed-merchandise brand based in Helsinki, founded in 2014. The collection covers apparel, accessories and lifestyle items featuring iconic Nordic characters: Tove Jansson’s Moomins, Astrid Lindgren’s Pippi Longstocking and the illustrated worlds of Mauri Kunnas. Products are designed in Finland – from socks with subtle character patterns to thermal bottles with hand-drawn motifs and complete gift sets.

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