Why we (still) run a blog

Most online-shop blogs are one thing: SEO spam. Lukewarm listicles, stuffed with keywords, written by nobody for nobody.

We're trying to do this differently.

At enjoymedia we sift through hundreds of new products every week. Along the way, we keep bumping into things that make us pause — the story behind a classic, an absurd gadget that turns out to be genius, a ritual that's been forgotten. That's what we write about here. Short, curious, with a point of view.

What you'll find here

• Stories behind products — Who actually invented Mother's Day? Why have bonsai trees been around for over 1,200 years? The answers surprise us most.
• Honest reviews & picks — We try things ourselves before adding them to the range. If something doesn't convince us, we say so here.
• Gift ideas with character — No AI-generated "Top 10" filler. Just ideas we'd actually give to someone in our own family.
• Behind the scenes — How does a product travel from a trade show to your letterbox? Less romantic than you'd think.

What you won't find here

Generic SEO copy. Lists without a soul. Content for content's sake.

If an article resonates, let us know. If you have a topic in mind, also let us know. We'd love to hear from you.

Warmly,
the enjoymedia team in Lucerne