Angry Moomin Fold-Away Shopper

The bag arrives folded inside its pouch. The pouch is printed and has a clip. According to the manufacturer you simply drop it into your handbag or clip it to the outside of your bag, so the shopper is with you whenever you need it.

• Fold-away shopping bag, 60 x 48 x 0.5 cm when unfolded
• Printed storage pouch with clip
• Material according to the manufacturer: 100 % RPET polyester
• Front: large white Moomin with a grumpy face on black, plus Moomin lettering
• Back: all-over black and white Moomin pattern
• Handles picked out in white
• Official Moomin product

There is nothing more to it: unfold, fill, then fold it up again and slide it back into the pouch.

The grumpy Moomin is the opposite of a polite, forgettable tote. The white motif sits large and high in contrast against the black ground, with the Moomin lettering below it. Anyone who knows the characters recognises that expression immediately and tends to smile when the bag appears at the checkout.

The back is treated differently and shows a continuous black and white pattern of Moomin motifs. The handles are picked out in white and frame the whole thing. Because the pouch carries the same pattern, even the folded version in your handbag still looks like a proper design piece rather than an emergency solution.

Unfolded you have 60 x 48 cm of surface to work with. Folded, the bag disappears back into its pouch, and that is the whole point of the concept: it is there when more turns up than you planned for. The manufacturer describes the fabric as lightweight and at the same time very strong.

Because it is reusable, the manufacturer says you will never need a plastic carrier bag again. That is useful for the weekly food shop, for a quick trip into town or as a spare bag in your rucksack for whatever you pick up along the way.

This Moomin shopping bag is for people who like the characters and for anyone who wants a foldable shopping bag that does not look dull. It works for adults and teenagers alike, and since there is no size or fit to worry about it is an easy choice as a present.

As a gift it fits a birthday, Christmas, a Secret Santa exchange, a small thank-you or a housewarming. Folded into its pouch, it also tucks inside a larger present or sits neatly alongside a card.

Clip the pouch to the handle of the bag you carry every day and you will stop hunting for it. Fold the shopper straight after the shop and slide it back into the pouch while you still remember, so it is ready again next time.

If you are giving it away, use it as wrapping: put a small present inside, fold the bag loosely around it and you have gift and packaging in one. For Moomin fans it combines well with other items from the same character world, such as socks or a night light, to build a more generous parcel.

What is included with the bag? You get the fold-away shopping bag and the matching printed pouch with a clip, which is where the folded bag is stored.

How big is the bag when unfolded? Unfolded it measures 60 x 48 x 0.5 cm, which gives you a generous surface for a shop.

What is the bag made of? According to the manufacturer it is made from 100 % RPET polyester, that is recycled PET, and the fabric is described as lightweight but very strong.

How do I carry it when I am out? You fold it up and store it in the pouch. According to the manufacturer you can put the pouch in your handbag or clip it to the outside.

What is the design on the bag? The front shows a large white Moomin with a grumpy face on black plus the Moomin lettering, the back an all-over black and white pattern.

Does the bag make a good gift? Yes, it works as a small present for a birthday, Christmas, Secret Santa or a housewarming, especially for Moomin fans.